top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Tinder

Project type

Advertising Campaign

Role

Project Management, Research: HyunJi Kim
Researcher/Strategist: HyunJi Kim, Angie Yoo, Tomoei Nakasone, Premikaa Pitcheshwar
Art Director: Angie Yoo, Tomoei Nakasone
Copywriter: Premikaa Pitcheshwar

This project is dedicated to the strategic rebranding of Tinder, transforming its current perception as primarily a 'hookup app' into a more wholesome and romantic platform. To achieve this, we plan to employ innovative narrative-driven content and interactive gamification techniques. These methods will be meticulously crafted to engage the audience and shift their perspective, emphasizing Tinder's potential as a facilitator in the journey to finding true love. The core objective is to refresh and renew Tinder's brand image, aligning it more closely with the concept of genuine, lasting connections.

bottom of page