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Tinder
Project type
Advertising Campaign
Role
Project Management, Research: HyunJi Kim
Researcher/Strategist: HyunJi Kim, Angie Yoo, Tomoei Nakasone, Premikaa Pitcheshwar
Art Director: Angie Yoo, Tomoei Nakasone
Copywriter: Premikaa Pitcheshwar
This project is dedicated to the strategic rebranding of Tinder, transforming its current perception as primarily a 'hookup app' into a more wholesome and romantic platform. To achieve this, we plan to employ innovative narrative-driven content and interactive gamification techniques. These methods will be meticulously crafted to engage the audience and shift their perspective, emphasizing Tinder's potential as a facilitator in the journey to finding true love. The core objective is to refresh and renew Tinder's brand image, aligning it more closely with the concept of genuine, lasting connections.